Yes, the great thing about paid search is that you can target your ads to a specific audience based on many factors including geographic location.
There are two main reasons for a blog:
When used in conjunction with a social media campaign, a blog can have a large impact the visibility of your website.
Email marketing is more cost effective than direct mailing and achieves faster results.
A logo is a visual representation of your company. A brand is more than just a logo. Your brand includes the company name, logo, and unique selling proposition.
A responsive website is a single website that adapts to the device the visitor is using. This might be a smartphone, tablet or desktop computer. A responsive website automatically resizes its content to ensure the visitor has the best experience possible for their device.
Conveys emotion - your print design should trigger an emotional response from your audience. That response might be to buy something, do something or tell a friend.
Has a simple layout - simple layouts make it easier to convey your message to the audience.
Uses clear copy - single lines of text or bullet points can make it easier for your audience to read the print content. Font size and typeface are also important factors to consider.
Highlights benefits - ultimately your audience wants to know how they will benefit from using your product or service. Your print content should effectively convey that message.
A logo is a visual representation of your company. A brand is more than just a logo. Your brand includes the company name, logo, and unique selling proposition.
Email marketing is more cost effective than direct mailing and achieves faster results.
SEO should just be a part of your online marketing strategy. SEO helps to increase traffic to your website and potentially increase revenue.
Online marketing allows a company to reach out to customers 24/7 wherever they are.
A responsive website is a single website that adapts to the device the visitor is using. This might be a smartphone, tablet or desktop computer. A responsive website automatically resizes its content to ensure the visitor has the best experience possible for their device.
Conveys emotion - your print design should trigger an emotional response from your audience. That response might be to buy something, do something or tell a friend.
Has a simple layout - simple layouts make it easier to convey your message to the audience.
Uses clear copy - single lines of text or bullet points can make it easier for your audience to read the print content. Font size and typeface are also important factors to consider.
Highlights benefits - ultimately your audience wants to know how they will benefit from using your product or service. Your print content should effectively convey that message.
Content strategy will help your website do the work for you. It will make you look like a larger company by maximizing your online presence.
Content marketing is when you publish information that doesn't have a direct sales message. This can include blogs or other articles and allows customers to learn about your business without the pressure to buy.
While copywriting is just content for your marketing materials, SEO copywriting is written with the intent to drive traffic to your website.
Once you pay for a project, you own the rights to the copy and can use it as you see fit.
The best way to get started in defining your content strategy is to know your audience and define your objectives.
As part of the copywriting process we'll interview you and conduct research on your behalf.
Once you pay for a project, you own the rights to the copy and can use it as you see fit.
The first step is to create a plan and involve others who can help you. Contact us and we can help you develop a content strategy plan.
Pay-per-click advertising often has a high return-on-investment because users are presented with the most relevant results.
Definitely - testimonials show how real, satisfied customers feel about your business.
Information architecture is the way that information is categorized and organized on your website.
You know your company best so start by writing about yourself. The easiest place to start is often the about us page.
The information architecture of your website helps to create a positive user experience and ensure that visitors can find what they are looking for on your website.
A sitemap is a file that lists all the page of your website along with information about each page that is important to search engines.
The monthly fee is a retainer; you are paying to have our team on hand for you during our business hours. During that time we can make updates to the content, images, menus, etc. on your website.
The easiest way is to talk to the people who use your website. They know best how they use it and it that will help determine where the content should go.
A wireframe is a model of where content will be placed on your website.
The process starts the same way as it ends, by talking to the users of the website. User testing can be a great way to determine if your site is working for you.
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