Frequently Asked Questions

Website Design
Q  Why should I use responsive website design?

Rapidly growing mobile usage - more visitors are viewing your website from their smartphone or tablet than ever before. A responsive website will ensure those visitors have a positive browsing experience.

Efficient in both time and cost - responsive websites can cut down on the time and cost associated with development. Instead of developing a separate mobile website you can develop one website optimized for both desktops and mobile devices.

Best practice for ranking in mobile search results - responsive design is the preferred option when it comes to making your mobile website search engine friendly. By having a single website you make it easier for search engines to understand your website.

Q  How do I build a successful ecommerce website?

Set clears goals on every page - each page should have a specific purpose that works toward the overall goal of selling your product.

Creates easy points of contact - make it easy for your customers to contact you and build both trust and brand loyalty.

Simplify the checkout - create a checkout process that's simple to use and effortless for your customers to get your product.

Get users to come back - look for ways to get customers to come back regularly. The more they come back the more likely they are to make additional purchases.

Clearly display contact information - this will build trust and prevent your customers from becoming frustrated.

Security is important - shopping online requires customer trust, make sure you're doing everything you can to ensure your customers security.

Q  Why should my company consider a Content Management System?

A CMS allows you to update your website without paying maintenance fees or waiting for a developer.

Q  How much does a website cost?

That's like asking, how much does a car cost? Just like cars, websites have different features that will determine the price. Contact us today for a no-risk cost analysis.

Q  How can having a brand affect my company?

A brand should communicate your marketing message to both potential and current customers. A brand should also build trust and customer loyalty.

Q  What is a QR code?

QR codes are 2-D bar codes that people can scan with their smartphone in order to connect with your website.

Logo Design and Branding
Q  Who owns the logo you design?

Once final payment is received you own the logo and we will provide you with all necessary files to reproduce it.

Q  What is the difference between a logo and a brand?

A logo is a visual representation of your company. A brand is more than just a logo. Your brand includes the company name, logo, and unique selling proposition.

Q  Why should I use email marketing?

Email marketing is more cost effective than direct mailing and achieves faster results.

Q  What qualities should my print design have?

Conveys emotion - your print design should trigger an emotional response from your audience. That response might be to buy something, do something or tell a friend.

Has a simple layout - simple layouts make it easier to convey your message to the audience.

Uses clear copy - single lines of text or bullet points can make it easier for your audience to read the print content. Font size and typeface are also important factors to consider.

Highlights benefits - ultimately your audience wants to know how they will benefit from using your product or service. Your print content should effectively convey that message.

Q  Do you do printing?

We work with printers both locally and nationally and can find one for you or work with the printer of your choice.

Q  What design services do you provide?

We can design virtual anything including print materials, branding, logos, illustrations, photography, websites, and much more.

Print Design
Q  What are PMS colors?

Pantone Matching System is a color matching system used to consistently print colors. Since many people don't see paper proofs but instead view digital copies it can be difficult to tell what the printed color will actually be. If you use a PMS color it will match the printed design.

Q  What platform should I use?

That is really up to you - development costs for both iOS and Android development are very similar. If you don't need native device functionality there are other options we can explore.

Q  What is responsive website design?

A responsive website is a single website that adapts to the device the visitor is using. This might be a smartphone, tablet or desktop computer. A responsive website automatically resizes its content to ensure the visitor has the best experience possible for their device.

Q  What is a stock photo?

A stock photo is a photo taken out of an online portfolio - these images are sometimes included in your website design if original photography is not provided.

Q  What design services do you provide?

We can design virtual anything including print materials, branding, logos, illustrations, photography, websites, and much more.

Q  I need something designed immediately, can you help me?

Depending on how full our production schedule is we can usually accommodate your rush job.

Mobile App Design
Q  Which is better a mobile website or an app?

The choice depends on what the goals of your product are. Mobile apps are more interactive then websites but mobile websites can often reach a wider audience.

Q  What are the advantages of a mobile website versus an app?

Immediacy - mobile websites are available in your device's browser without having to be downloaded.

Compatibility - mobile websites work across many device types where most apps will need separate versions to be developed.

Upgradability - mobile websites can be updated much easier than a mobile app.

Reach - mobile websites have broader reach since they can be shared among users and search engines

Time and cost - mobile websites are faster and easier to develop than applications.

Q  When does a mobile app make sense?

There are a few times when a mobile application make more sense then a mobile website including:

  • Games/Interactive
  • Regular usage or personalization
  • Complex calculations or reporting
  • Use of device functionality (such as camera) required
  • No internet connection required
Q  What are mobile websites?

Mobile websites are another version of your website optimized for use on mobile devices.

Q  How expensive are mobile apps?

The design and development of mobile applications tends to be more expensive but the price depends on the details of the project. Contact us to find out the next step in bringing your idea to life.

Q  What is the time frame on a project?

The time frame can vary depending on the complexity of the project and our current production schedule.

Graphic Design
Q  What are PMS colors?

Pantone Matching System is a color matching system used to consistently print colors. Since many people don't see paper proofs but instead view digital copies it can be difficult to tell what the printed color will actually be. If you use a PMS color it will match the printed design.

Q  What platform should I use?

That is really up to you - development costs for both iOS and Android development are very similar. If you don't need native device functionality there are other options we can explore.

Q  How can I see my graphic design samples?

Once completed our graphic designer will upload them to our project management software and provide you a link to view the samples.

Q  What is the client's involvement in the design process?

Our graphic designer will work closely with the client during the entire process. We encourage our customers to send in samples, swatches or ideas they may have.

Q  What is A/B testing?

A/B testing is comparing two versions of your website or specific web page to see which one performs better. You compare the pages by showing them to two different groups (A and B) at the same time and the one with better conversion rates wins.

Q  I need something designed immediately, can you help me?

Depending on how full our production schedule is we can usually accommodate your rush job.

Like What You See?

Great, Let’s make a beautiful website together!
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Contact
inCommand Technologies
21 West William St.
Corning, NY 14830
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