Frequently Asked Questions

Responsive Websites
Q  Why should I use responsive website design?

Rapidly growing mobile usage - more visitors are viewing your website from their smartphone or tablet than ever before. A responsive website will ensure those visitors have a positive browsing experience.

Efficient in both time and cost - responsive websites can cut down on the time and cost associated with development. Instead of developing a separate mobile website you can develop one website optimized for both desktops and mobile devices.

Best practice for ranking in mobile search results - responsive design is the preferred option when it comes to making your mobile website search engine friendly. By having a single website you make it easier for search engines to understand your website.

Q  How do I build a successful ecommerce website?

Set clears goals on every page - each page should have a specific purpose that works toward the overall goal of selling your product.

Creates easy points of contact - make it easy for your customers to contact you and build both trust and brand loyalty.

Simplify the checkout - create a checkout process that's simple to use and effortless for your customers to get your product.

Get users to come back - look for ways to get customers to come back regularly. The more they come back the more likely they are to make additional purchases.

Clearly display contact information - this will build trust and prevent your customers from becoming frustrated.

Security is important - shopping online requires customer trust, make sure you're doing everything you can to ensure your customers security.

Q  What browser is responsive design compatible with?

We support all the major latest versions of browsers including Firefox, Chrome, Safari and Internet Explorer.

Q  Should I buy a list for email marketing?

No, never! Those people never opted in to receiving emails from you and will likely mark you as SPAM.

Q  Why should my company consider a Content Management System?

A CMS allows you to update your website without paying maintenance fees or waiting for a developer.

Q  How can having a brand affect my company?

A brand should communicate your marketing message to both potential and current customers. A brand should also build trust and customer loyalty.

Worry-Free Maintenance
Q  How many maintenance requests can I submit?

You can submit as many requests as you'd like. When you sign up for one of our worry-free maintenance plans we'll work together to determine how many hours you think you'll need each month.

Q  Can I maintain my website myself?

Yes, most of our websites are built with our Content Management System behind them. The worry-free maintenance plans are meant for businesses who don't have the time to update their website themselves.

Q  How many hours will I need each month?

Think of the maintenance plan like hiring a new member of your in-house staff to do the job. How many hours would you hire them for? You'll probably want a similar amount of hours for your maintenance plan.

Q  What type of work is covered by the worry-free maintenance plan?

Our worry free-maintenance plan covers a variety of request types including:

  • Updating text, creating links, uploading images
  • Design of web graphics to be used on the website
  • Technical consulting
  • SEO consulting and/or analysis and support with on-page SEO
  • Adding news articles, events, products or other items specific to your website

The following tasks are specifically not included:

  • Developing new functionality
  • Copywriting
  • Redesigning the website or changing the overall layout
  • Pay-per-click or SEO campaigns and management

Some work requests will fall into the "gray area" and those requests will be evaluated on a case-by-case basis.

Q  What are the advantages to using a CMS?

There are many advantages to using a CMS including:

  • Easy to learn, no need for special skills or a technical background
  • Website can be updated quickly without waiting for a developer
  • Website can be updated from any location with Internet access
  • No cost associated with updating the website
Q  How do I submit a maintenance request?

All maintenance requests should be sent to This is our maintenance email and it is monitored during our normal business hours and will ensure that your email is answered quickly.

Content Management System
Q  What qualities should my professional logo have?

Unique - your logo should stand out and be instantly recognizable in your industry.

Flexible - your logo should be usable on everything from billboards to pens.

Simple - your logo should be easy to recognize and not distract your audience with small text or special effects.

Works in color or black and white - your logo should be effective at communicating your brand regardless of how audiences view it.

Memorable - we all remember what logos for the "big brands" look like and yours should leave your audience with a lasting impression as well.

Illustrative - color, font and design are all important when it comes to your logo. Your logo should tell the audience something about your company.

Informative - when looking at your logo, audiences should be able to gain some understanding about your company.

Lasting - your logo should avoid using trendy fonts or cultural references. Your logo should be able to stand the test of time without major modifications.

Q  Why should my company consider a Content Management System?

A CMS allows you to update your website without paying maintenance fees or waiting for a developer.

Q  What will a website do for my business?

A website is a powerful marketing tool that can make a significant impact on your business by providing new leads, increased brand awareness and enhanced customer loyalty. Your website works for you 24/7 instead of just during business hours.

Q  Can't you just update my website for me?

That is a service we offer - you can read more about our worry-free maintenance plans.

Q  Why don't you use an open-source content management system?

The truth is we can and have worked with some of the open source content management systems out there before. Our CMS has benefits that you won't get from the open-source solutions, such as WordPress, Drupal, Joomla or Magento. Some of the benefits include:

  • They were developed by third parties which gives us less ability to customize the CMS to the features that the client needs.
  • Maintenance is more time-consuming because we are not as familiar with these systems and therefore development and troubleshooting take much longer.
  • We're not bound by plug-ins or third parties for customization. Since we built our CMS we have the freedom to make any customizations needed.
  • Our system is a better solution for businesses who think their business model might change over time. Our solution allows for the most scalability over time.
Q  What's the difference between a mobile website and a mobile app?

A mobile website is similar to a desktop website but is optimized for users visiting on their mobile device and requires an Internet connection. An app requires the user to download a program to their device and may contain content that is available offline.

Q  What CMS do you use?

We have developed our own propriety content management system - Sandbox CMS - for use on the websites we develop. Our CMS is currently in use by over 100 customers in many different industries.

Mobile Development
Q  Do I need another domain name for a mobile website?

No, mobile websites are often built on a subdomain (example Users who try to access your domain from their mobile device will be redirected to the mobile version.

Q  What is a merchant account?

A merchant account is a bank account that is used track and transfer all the transactions that occur on your website.

Q  Which is better a mobile website or an app?

The choice depends on what the goals of your product are. Mobile apps are more interactive then websites but mobile websites can often reach a wider audience.

Q  What are the advantages of a mobile website versus an app?

Immediacy - mobile websites are available in your device's browser without having to be downloaded.

Compatibility - mobile websites work across many device types where most apps will need separate versions to be developed.

Upgradability - mobile websites can be updated much easier than a mobile app.

Reach - mobile websites have broader reach since they can be shared among users and search engines

Time and cost - mobile websites are faster and easier to develop than applications.

Q  When does a mobile app make sense?

There are a few times when a mobile application make more sense then a mobile website including:

  • Games/Interactive
  • Regular usage or personalization
  • Complex calculations or reporting
  • Use of device functionality (such as camera) required
  • No internet connection required
Q  What are mobile websites?

Mobile websites are another version of your website optimized for use on mobile devices.

Ecommerce Development
Q  What features should I include in my ecommerce website?

Featured promotions - highlight certain items that can push traffic to your website.

Sorting and filtering - allow the customer to choose how items are sorted and to exclude certain items based on specific filters.

Related products - show customers other products that are similar to or work with the product they are viewing. 

Out of stock notifications - allow customers to sign up for notifications when an item is back in stock.

Dynamic shopping cart - when a customer adds items to their cart, show them the updated cart without leaving the page that they're on.

Quick preview - allow customers to view a quick preview of an item rather going to the detailed listing for that item.

Share features - give customers the ability to share your products on social networks. This builds brand loyalty and drives new customers to your website.

Product details - extensive product details can make the difference for your customers. If a customer can't find all the details they're looking for, they're less likely to make a purchase.

Payment confirmation - display a payment confirmation page and send an email to the customer after they submit the order.

Q  What does a successful ecommerce design look like?

Clean - the design of the website should be as clutter-free as possible. Only include the elements on each page that are vital for making a sale.

Strong calls-to-action - make sure your customer knows what you want them to do on each page. These calls-to-action should move them towards the ultimate goal of purchasing your product.

Consistency - the color, layout and style of your website should be consistent throughout.

Visible shopping cart - the user should be able to get to the shopping cart from every page of the website.

Intuitive - the website should be easy for your customer to understand what is going to happen when they click on something.

Easy checkout - the checkout process should be as simple as possible.

Q  My website doesn't seem to be producing any business. What can I do?

The problem can be different for every website. We often find that small adjustments to your website can have a large impact. Contact us for an analysis and we can help you get started.

Q  Will my ecommerce website be secure?

All of our ecommerce websites are secured with an SSL certificate to protect the security of your customers.

Q  What features does your ecommerce solution offer?

Our ecommerce solution is customized for each customer. We have worked with customers ranging in size from small mom and pop business to multi-national companies. Contact us to find out what features our ecommerce solution can offer you.

Q  Can you enhance or modify my current logo?

Yes, if you have an existing logo we can give it a new or updated look to refresh your brand.

Like What You See?

Great, Let’s make a beautiful website together!
Our lasting partnerships are the foundation of all we do.

inCommand Technologies
21 West William St.
Corning, NY 14830
inCommand Technologies BBB Business Review
Facebook LinkedIn Twitter Google+