Content strategy is an overall strategy that provides a vision for content and how you will use it.
A content strategy is about vision planning. This planning will guide the development of future content that meets your business and online marketing goals. Content strategy is not about the actual content that you create but instead focuses on how any content you create will grow your business.
We can help you develop a comprehensive content strategy. This strategy will provide direction for future content and ensure that content aligns with your company goals. Once you have a content strategy in place you'll be able to focus on copywriting.
In order to develop a new strategy it is helpful to know what you have to start with and grow from. Your existing content may not reflect the goals of a new strategy so an inventory of existing content is essential. This inventory will help direct you when it comes time to make changes. Once you've inventoried your content, the next step is to look at your analytics and see how effective the existing content is.
We can help you inventory your content using our automated tools. This process can be very time consuming if you have a large number of pages in your website. Once we've inventoried your content, we'll help you analyze your existing content to determine what works towards your business goals and what needs to be rewritten.
It’s important to know what your competition does well and what they don’t. Completing a competitive analysis will help determine what might work and what definitely won’t. This analysis isn’t about copying the competition but learning from them. It’s very important to remember that copying another company could damage your brand irreparably.
We’ll help you analyze your competitors and use the information we gather to tell you what they are doing that works and what doesn’t. We’ll use that information to help us draw some conclusions and develop your content strategy.
This is an important step of developing a content strategy. You’ll look at your existing content and what your competitors are doing to draw some conclusions. These conclusions might include the following:
Some of these conclusions may seem obvious but you now have data to back up those conclusions. Once you’ve drawn these conclusions you can use the information to develop your new content strategy.
In this step you’ll pull together everything that you learned when you evaluated your existing content, investigated the competition, and analyze the information gathered. Your content strategy will include the following:
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